Making The Mark: Wood Shop

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While we just announced WOOD SHOP, our upcoming store ambush of Haus Interior only the other day, it actually has been a year in the making.   On the road to designing and producing all of the products that fill the store as well as the shop décor and the fixtures, every detail down to “the mark” or in layman’s terms, the logo, was a focus for us to get right.  To create our graphic identity, we turned to our long time close friend and collaborator, Karen Hsu of Omnivore for her genius.  Karen created a bunch of directions for us to choose from.  Check them out below and let us know which one YOU would choose.  Very soon, we’ll let you know if you picked the same direction. 

Cheers,

D.

 

Option 1

 

Option 2

 

Option 3

 

Option 4

 

Option 5

 

Comments

[sheila]

I think Option 1 is the most fitting. It is clean and modern, but still unique

[jessica]

i'd go for the option 4,those lines imitate the beauty of the tree's layers.

[Lora]

Option 4 is unique & still clean enough with an oz of slick--plus it doesn't create an optical illusion that option 1 tends to do. Good luck!

[christine]

1.is easiest on the eyes, but like a broadway production...not like a logo, actually, none of them are much like a logo...more like stationary/signage.
2.has the most potential for future uses and manipulations. my fav.
3.drop the shadows...likeable and will work on anything.
4.very pretty, but more like a poster/see #1.
5.I would like this the best, but more time should be spent on spacing/sizing the first two lines...somethings not right, otherwise it's pretty good for that hi-lo aesthetic.

looking forward to the shop opening!!! please put me on the mailing list!

[DeAnne Millais]

I'm digging #4. ;)

[Megan]

Loving #5!

[Angel Dormer]

I like option 2 and 4!!

[peggy]

I like #1 and #5. Can't wait-put me on the mailing list. xx peggybraswelldesign.com

[sam yi]

option 2!