Two weeks ago we were back at Cipriani 42nd Street for the American Friends of the Israel Museum’s gala and contemporary art was the artistic muse of the night. If you have never been to the Museum, it is a truly phenomenal place that contains some of the finest examples of archeology AND art the world over. The evening was called ART NEXT and a logo was created both as a lenticular hologram on the save-the-date and as a printed piece where the words’ perspective was rendered with a million lines going off into space. THAT is what inspired us.
It’s always a riot to us when the actual installation looks just like our pitch drawing. A giant NEXT of welded steel, created in the form of the logo, was suspended from the ceiling with radical swoops of florescent flagging tape (miles and miles of it!), dramatically shooting to points in the ceiling, 50 feet in the air. You know, we can’t really TRY OUT an installation like this in advance, so our team has to be laser sharp in their planning, their research, their 3D computer studies, and their artistic passions. I am always so PROUD of what they achieve.
Incidentally, we dropped ART from phrase because NEXT is such a great, positive metaphor on its own, and we echoed this word on the dining tables too. We laser cut into florescent plexi-glass sculptures, creating an optical illusion of warped perspective. This was not an occasion for elegant floral centerpieces. Rather, these glowing pieces had a terrific relationship to the installation overhead.
Photography by Susan Montagna
Many thanks to our friends at the Israel Museum and their entire committee of visionaries. It takes a special group to be able to take the leap from paper to reality, and we can’t thank you enough for believing in the NEW. When a museum stands behind their mission in EVERYTHING that they do, it is something to really admire. And I do.
D.
One word: AMAZING.!!!!
Posted by: Migguel Anggelo | November 11, 2011 at 10:09 AM
You're brilliant & so creative it's incredible. I would love to attend one of your events. They seem magical. I know you probably have an amazing team working with you. The brainstorming you must do to create these event experiences.
Posted by: Wendy | November 24, 2011 at 09:45 AM
this past weekend, we set up a small FORAGE shop at the art star bazaar in philadelphia. our favorite part of doing these shows is seeing old friends (giant dwarf, red prairie press, chez sucre chez, brainstorm) and making new ones (adam smith, girls can tell, farmhaus, kinship press, yard sale press). thanks to everyone who came by to see us especially jahn from bklyn dry goods.
Posted by: Nike Jordan Heels | November 29, 2011 at 10:44 PM
WOW! That is so amazing! I love seeing how the event can go from an idea to a rendering to a breathtaking event. Great job, you guys really make ideas come to life.
Posted by: Kyla_gold | December 02, 2011 at 03:35 AM
wow wow no word to say awesome rendering mate great :)
Posted by: 3d rendering | January 22, 2013 at 07:16 AM