David Stark Sketchbook: THE (purely paper) FLOWER SHOPPE

THE (purely paper) FLOWER SHOPPE

To celebrate the launch of our new book, David Stark Design, we created a pop up store/installation at the west elm store on Broadway and 62^nd Street. It was open for 4 days only and everything from the flowers and plants, to the gardening tools were created out of paper and made by us. Even the walls and awning of the store were paper, and it was really fun to have the cutest corner flower shop land, unexpectedly, in the very center of west elm. We collected discarded books from random stoops in Brooklyn as well as uncorrected text books and used the pages to create an array of orchids, house plants, tropical leaves, trees, shovels, watering cans, and loads and loads of flowers. I was inspired by the concept of the now iconic show presented by Claes Oldenburg in his studio in the 60’s called THE STORE. In our flower shoppe, we created a stylized stage set where the purchase of accessible hand-made art objects became part of the theater piece.

Gustavo documented the installation, launch party, and strike in stop action. Check out the process from beginning to end below!

Thank you so much to Alex, Jim, Angel, Abigail, Kendall, Patrick, Paul and all of my friends at west elm. I had a wonderful, wonderful time launching our book with you, and I thank you for hosting us and all of our buddies. I also want to thank you for embracing our loopy ideas and championing fun and difference. I am so excited to see where all of your new energy takes us in the coming months and LOVE every single moment of our collaborations.

Fondly and with great respect,

Posted at 01:12 PM in Cool Art Stuff, Our Stuff | Permalink

Comments

You can follow this conversation by subscribing to the comment feed for this post.

this is too amazing!

Posted by: katy | May 25, 2010 at 02:17 PM

Brilliant!! Absolutely Brilliant!

Posted by: Rick Olson | May 25, 2010 at 05:30 PM

So remarkable! You guys are crazy talented--and clearly crazy (SO MUCH WORK!!)Bravo.

Posted by: Ann Bramson | May 25, 2010 at 07:19 PM

This is amazing! I never feel the need to comment, but for this you bet!

Posted by: Kristin | May 26, 2010 at 01:31 AM

it is a great creating and preparation idea for any type of flower or any docuration part.

Posted by: paper | May 26, 2010 at 05:19 AM

This is one of the most lovely ideas I've seen in a long time, how amazing it must be to envelop your viewers in an experience. Blogged about here: http://designbees.blogspot.com/2010/06/friday-flowers-david-stark-and-purely.html

Posted by: Jessiena | June 18, 2010 at 02:48 PM

this is INSANITY!!!!! i mean, pure and simple genius...you are truly an inspiration david!!

Posted by: JL_DESIGNS | July 27, 2010 at 11:26 AM