We just completed a super fun project with our buddies over at Target. We designed, planned, opened, and closed four “Bullseye Bodegas” inspired by corner delis that all New Yorkers love and frequent. In four different locations in New York City, open for four days only, and carrying a cool collection of items designed by 22 of Target’s designer partners, we spent a lot of time researching what a real bodega actually looks like. Have you ever REALLY examined one? I am sure store owners thought we were just loopy every time we went in and took detailed photos of their, er, coolers. These are some of the photos we took, put up on our walls, and really studied.
And here are some photos of OUR finished stores for Target. Perhaps you can say there is an extreme LACK of design in the actual bodega, but it was a great challenge and pure FUN for us to take something so devoid of design consideration and turn those “visual noise” elements into an Alice in Wonderland fantasy. A tasty gulp of a big, sweet umbrella cocktail – albeit, one in a brown paper bag! (Wink)
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