Last week we partnered with our friends at Target to create an installation that has real meaning for us. On the steps of the New York Public Library, we erected a 26 foot tall, single word: R E A D. This giant call to action and traffic stopper was sculpted out of 25,000 Dr. Seuss books all of which were donated to New York City schools and libraries after the installation came down. R E A D was unveiled with fanfare on the library steps, led by the recent Oscar nominee Mark Ruffalo who then joined about 500 New York City kids and parents inside the Library for a morning of readings and fun.
Uma Thurman, Keri Russell, and Common also read with the kids to show their support for Target’s incredible sponsorship of The National Education Association’s Read Across America program – they are planning on donating 1 billion dollars in educated-related giving by the end of 2015!
Photographs 6, 11, 13, 15, and 21 by Arnold Brower.
Photographs 1, 2, 3, 4, 5, and 17 by Gustavo Campos.
Remaining photography by Susan Montagna.