OK . . . so a bunch of weeks back, I posted some pictures of giant fruits and veggies that were in the process of being created by our partners at Atomic Design, with the promise of showing what we did with them when we were finished. And now . . . I can do just that!
To spread the word that Target now carries fresh produce in so many of their stores, we created a giant shopping bag that (oh, by the way) is also a truck, and we parked it in prime spots directly in front of Union Station in Washington D.C. and on Michigan Avenue in Chicago.
It was super fun to see the reaction and smiles of thousands of people, especially as we gave them free bags of produce with accompanying recipes by Giada de Laurentiis. In Chicago, Giada did a cooking demo and signed hundreds of books to her fans that came out in droves. She was amazing, so personable and so riveting, and the fans ate her up (all puns intended!).
It was a lot of fun to create this smiling work. Like Randy’s Donuts in L.A., our goal was to create an icon that was happy and friendly and joy inducing. By the look of about 50,000 smiling faces, I think we succeeded.
The food section at Target is fabulous. I shop very often at the store in midtown Miami and pick up milk, butter, eggs, and all kinds of other kitchen staples when I go for other necessities for my home. Try it. You’ll like it . . . A LOT.