This past December we produced a fashion show and party celebrating the opening of Tory Burch’s flagship store in Ginza, Tokyo, and it was such a phenomenal night! While the photos don’t exactly show the same view as our rendering, you’ll have to trust me when I say it looked just like it!
We took over a large, blank slate of a space, transformed it into Tory’s distinct and chic world, and Tokyo’s celebrities and A-listers came out in droves to meet Tory and to celebrate. The focal point of the room was a grand, tiered platform that floated in the center of the space, a revolving gold Tory medallion topped the platform like a cherry on a sundae while bars capped the ends at ground level, replete with huge arrangements of the most opulent, pink hydrangeas. The concept was simple but bold, and all of the details were right on. From the gold trim on furniture and pedestals to the vases for the flowers that were custom colored in Tory’s signature purple, we made sure that every last detail spoke to the brand.
Often I am drawn to event schemes that are direct and simply powerful. You don’t need a lot of stuff, just the RIGHT stuff. Tory brings such pizazz with her already that our job was easy. After the show, the crowd erupted into a roaring dance party. Like storming the Bastille, we took over the model’s platform. This multi-leveled dance floor kept the party going way into the night.
Dear Tory and all of our friends at Tory Burch, it was our great honor to be there to help you guys celebrate all of your accomplishments. You ain’t bad dance partners either!
xo
D.
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